Note: Region is used as a loose term. Please choose 12 regions/areas that are most feasible in the country of execution.
“Rep Your Region” is a limited-edition clothing line from Adidas. This line features 12 designs inspired by 12 regions. Garments include a top, a bottom, and a hat. Each design will only be available for one month, making the campaign a year-long venture. For Sydney, 12 suburbs were chosen for the campaign.
Bankstown-inspired design
Bondi-inspired design
.png)
“Rep Your Region” also includes a store takeover for every region represented in the clothing line. This store takeover, ideally held at a flagship Adidas location, will host the month-long release of each design. This gives the local community an opportunity to decorate the flagship store and make it theirs for a month.
Every month marks the launch of a new clothing design and a new region doing the store takeover. For example: in January, Bondi does the store takeover and the Bondi-inspired design will only be available for purchase within January.
A store takeover includes: