There are two avenues in which “Rep Your Region” exists on social media: the hashtag and the branded posts.
“Rep Your Region” is not limited to in-person events and execution. The hashtag #REPYOURREGION will be used to bring awareness to the campaign. This also opens up the sense of community the campaign brings to people who do not usually engage in sport culture. Simply wearing a garment from the clothing line is enough ‘rep’ needed to be included in the hashtag. From football practice to running errands, anyone can rep their region.
Adidas should use their own social media to promote and announce each store takeover and the artists involved in the takeover. This brings the artists to a broader platform and encourages people from other regions to come over to the flagship location.